About Demo

At Demo, we are building the future of talent acquisition. Backed by our innovative platform (lighthousehiring.ai), we leverage advanced artificial intelligence to help companies navigate the complexities of hiring, surface top-tier candidates, and significantly streamline their recruitment workflows. We believe that finding the right talent shouldn't be a manual, exhausting process—it should be guided by intelligent, data-driven insights. We are a growing team dedicated to transforming how businesses build their workforces, and we are looking for driven, high-performing individuals to help us expand our market presence.

About the Role

We are seeking a highly motivated and strategic Sales Development Representative (SDR) to join our team in Toronto, ON. As the first point of contact for prospective clients, you will play a foundational role in driving our revenue growth. You won't just be reading from a script; you will act as a consultative partner to HR leaders, Talent Acquisition executives, and Founders, helping them understand how Demo's AI-driven technology can solve their most pressing hiring bottlenecks.

This full-time position is an incredible opportunity to launch or accelerate your tech sales career within a fast-growing, innovative AI software company. You will receive comprehensive training, ongoing mentorship, and a clear pathway for professional advancement.

What You'll Do

• Targeted Outreach: Execute multi-channel outbound campaigns to identify and engage prospective B2B buyers through personalized email, strategic cold calling, and social selling (LinkedIn).
• Discovery & Qualification: Conduct high-level discovery calls to uncover the unique hiring challenges, operational pain points, and business objectives of potential clients.
• Value Articulation: Educate prospects on the value of Demo’s AI recruitment software, effectively translating technical capabilities into tangible business outcomes.
• Pipeline Generation: Book qualified meetings and product demonstrations for our Account Executives to build a robust, consistent, and predictable sales pipeline.
• Inbound Lead Management: Rapidly respond to and qualify inbound leads generated by our marketing initiatives, ensuring a seamless and professional initial prospect experience.
• CRM Management: Maintain meticulous, up-to-date records of all sales activities, prospect interactions, and pipeline data within our CRM system.
• Messaging Iteration: Continuously test, analyze, and refine your outreach messaging and subject lines to improve open rates, conversion rates, and overall engagement.
• Market Feedback: Collaborate closely with Sales and Marketing leadership to share competitive intelligence, objection trends, and market insights gathered from the front lines.

What You'll Bring

• 1+ years of professional experience in a customer-facing role, preferably in B2B sales, business development, lead generation, or recruitment.
• Exceptional verbal and written communication skills, with the ability to confidently engage, challenge, and build rapport with senior-level executives.
• A high degree of resilience and persistence; you view objections as an opportunity to learn, pivot, and problem-solve rather than a roadblock.
• Strong organizational skills and the ability to manage your time effectively while juggling multiple simultaneous outreach campaigns.
• A genuine curiosity about technology, specifically artificial intelligence, and a strong desire to understand how software solves complex business problems.
• A growth-oriented mindset with a proven willingness to seek out feedback, accept coaching, and continuously improve your sales acumen.
• Ability to work from our Toronto location, contributing to a highly collaborative, energetic, and supportive team culture.

Nice to Have

• Prior experience selling B2B SaaS (Software as a Service) solutions.
• Familiarity with the HR technology landscape, Applicant Tracking Systems (ATS), or recruiting workflows.
• Hands-on experience using modern sales engagement platforms (e.g., Salesloft, Outreach) and CRMs (e.g., Salesforce, HubSpot).

What We Offer

• Comprehensive Healthcare: Competitive health, dental, and vision benefits to keep you and your family healthy.
• Career Development: A structured onboarding program, ongoing sales training, and clear, defined pathways for advancement into Account Executive or Sales Management roles.
• Work-Life Balance: Generous paid time off, sick days, and flexible holiday policies so you can recharge.
• Prime Location: A dynamic and collaborative work environment in Toronto, surrounded by a team of passionate innovators.
• Meaningful Impact: The opportunity to sell a cutting-edge AI product that actively improves how people find work and how companies build their teams.